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Fight on over cig packets
April 10, 2011|Source: The Daily Telegraph - Sydney Aust
AUSTRALIA will become the first country in the world to require tobacco products to be sold in plain packaging - but it could cost millions in tax payers money
After federal health minister Nicola Roxon announced yesterday the plan to legislate plain packaging, tobacco giants fired back warnings of a multi-million legal challenge.
British American Tobacco Australia, whose brands include Winfield, Dunhill and Benson and Hedges, claimed taking away brand imagery was like "asking McDonald's to remove its golden arches".
Under the proposed law, smokers will not be able to tell the difference between brands. Instead, all packets will be olive green with graphic images and small brand names.
It comes as tobacco companies prepare to fight "tooth and nail" against the proposed legislation, which if passed would come into effect on January 1 next year.
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